In this Livemint article, Junior fellow, Vaidehi Tandel and Senior analyst Kadambari Shah at IDFC Institute, quote key findings from the NITI-Aayog/IDFC Institute Enterprise Survey and write about the importance of communication of reforms instituted by the state governments for Ease of Doing Business, to the public.

"It is evident that reforms themselves will not be meaningful unless concerted efforts at communication are also made."

"However, the Enterprise Survey finds wide communication gaps; knowledge is low for experts and enterprises in various ‘doing business’ categories. The use of the single-window system is the most prominent example. Here, 75% of state governments claim to have instituted the process, but across India, only 20% of new firms and 41% of experts had respectively used/were aware of the system."

"In most instances, even if state governments have instituted a process, less than 50% of firms surveyed know about/use it."

Read the full article here.