In this article for Hindustan Times, Kalyani Rajan and Shilpa Rao explain why its important to design a smart communication strategy for COVID-19 vaccines, that combines motivation, relevant information and appropriate messaging.
Excerpt(s) from the article:
"Mainstream messages in the earlier phases of the pandemic focused on the actions we expected from the public but failed to pay attention to the stimulus most likely to trigger that action. Until we unearth those reasons, and listen to our audiences, we cannot expect behaviour to change."
Read the full article here