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August 16, 2017

Luke Ravenscroft on Nudge Units

This Bloomberg Quint article follows the work of the Behavioural Insights Team, founded by the U.K. government in 2010. 


"The Team uses behavioural science to make public policies and services more effective. Among its more successful experiments is the use of peer pressure to improve tax collections, explains Luke Ravenscroft, principal advisor at the Team."


The interview was conducted at the IDFC Institute Dialogues 2017.


Read the full article here

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